Analysing the brief (LO1)

 

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Video:

Appeal to the target audience of 8-14

Parental consent for actors

Secondary appeal to parents – they’re the ones with the money to buy the shoes

Appeal to a wide audience in a short time frame (20-40 seconds)

Risk assess the location (especially as young actors are involved)

Quick 5-week turnaround.

Website:

Has to reflect that advert – advert has to be done first.

Easy to use/navigate

Appeal to young people

Potential Problems:

Designer footwear for kids – advert has to be high-end, but also be fun for children.

Young actors are potentially not as reliable – may slow down the shoot

5 weeks is a quick turnaround for something like this.

Has to appeal in some way to adults who will be spending the money.

Can’t show dangerous things that children might imitate.

Targeting and established brand at a whole new audience.

Crowded market.

Only target audience detail is age – have to appeal to gender, ethnicity, etc.