The British Board of Film Classification is a non-governmental organisation founded by the British film industry in 1912. It is responsible for the national classification and censorship of films exhibited at cinemas and video works released on physical media within the United Kingdom.
Legal issue – something identified within the project that could potentially lead to breaking the law if not addressed. For example, a risk assessment is required for any filming.
Ethical issue – something identified within the project that could lead to complaints if not addressed. For example, a lack of diversity in an audio-visual product could lead to complaints that hurt the company involved.
Copyright – all content should be used with permission or created by the advertising agency. (Legal)
Accuracy – every effort should be made to represent the product as accurately as possible, and no false claims should be made around it. (Legal)
Private property – any location used with be agreed upon with the owner in writing so no accusation of trespassing can be made. (Legal)
Privacy – all actors/models will sign an agreement for their likeness to be used. If filming in a public place, we will make it clear to the public that by using the location at the time of filming, they may appear in the background of the advert. (Legal)
Discrimination – no person will be dismissed from appearing in/working on the advert on the grounds of race, ethnicity, religion, gender, etc. (legal)
Inappropriate imagery and behaviour – as part of the advert, particularly with the young actors/models appearing, no improper activities for that age group will be committed by said actors/models. (ethical [and potentially legal])
The Freedom of Information Act, 5 U.S.C. § 552, is the U.S. federal freedom of information law that requires the total or partial disclosure of previously unreleased or uncirculated information and documents controlled by the United States government, state, or other public authority upon request.
Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right to use his/her design for a certain period.
The Data Protection Act 2018 is a United Kingdom Act of Parliament which updates data protection laws in the UK. It is a national law which complements the European Union's General Data Protection Regulation and replaces the Data Protection Act 1998.
The Copyright, Designs and Patents Act 1988, also known as the CDPA, is an Act of the Parliament of the United Kingdom that received Royal Assent on 15 November 1988.
Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken or written. It constitutes a tort or a crime.
Offensive material is any published or broadcast content (such as articles, photographs, films, or websites) likely to be upsetting, insulting, or objectionable to some or most people. Filtering offensive material from the internet.
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