Room to work with what is shot. Designer brand = big budget
Weaknesses 8-14 is a big age group, with many changes between those ages. High end = expensive, limits the audience. No specific gender = broader audience to cater for.
Opportunities because of its designer footwear, opportunity to liaise with high-end retail. A brand can afford rights to licensed music and could provide an opportunity to liaise with large record labels.
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