Research (LO3)

The target audience is investigated toe target audience is investigated to ensure that a product is marketed correctly. The potential audience's size and preferences, awareness of the product's sector and benefits, and willingness to purchase are all gathered. Using primary sources, the target groups are directly questioned about their perspectives. The product is then designed with this information to increase its chances of success.

Research into the market sector for a new media product is done to discover similar products, their success, features, target audience, revenue, and projected revenue for the new product. Discarding useless information early on, enables a development approach that is more focused and conserves time and resources.

After analyzing the market and target audience, the production team researches the product. They collect the source material, evaluate the project's value and commercial viability, and locate the required resources and locationsng any potential new developments that could be incorporated into the production.

Research takes a lot of time and money during a media product's planning and pre-production stages. For smaller media production companies, specialized market and audience research firms like Ipsos MORI and Touchstone Research, Inc. can be hired to carry out the research in an efficient and cost-effectively. This reduces resource waste by eliminating the need for the media company to hire specialists within the organization.